GIVE IT LIFE. NOTHING ELSE.
That’s the campaign slogan I wrote for a river restoration project the agency is working on. Simple insight. We need people to participate. But people are generally hesitant if they had to do anything.
So we’re asking them to help. By doing NOTHING. Just pledge to do NOTHING (bad) to the river while we start with the cleaning up.
Should work. Methinks.
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kampungsireh posted this
